Client Overview
A B2B SaaS firm that provides cloud business solutions aimed at enhancing the process of lead generation and customer acquisition via digital channels. Their platform was technically strong, but the low online presence (poor visibility), ineffective advertisement budget, and poor content plan hindered growth. They used to rely on outbound initiatives and word-of-mouth, and required a more sustainable (data-driven) model to scale.
Upon strategic positioning of the SEO, PPC, and content as a whole part of the overall digital marketing campaign, the brand not only gained qualified leads but also reduced customer acquisition cost (CAC) and achieved quantifiable business outcomes such as a 5X improvement in organic traffic and a 300% return on ad spend (ROAS) going into its first two quarters.
About the Company
Key Challenges
Low Search Visibility and Weak Organic Reach
The use of keywords and qualitative improvement of websites was not optimized, and the domain authority was not strong.
Inefficient Paid Campaign Structure
Their previous ad campaigns were not segmented, and as a result, they had spent money on ads with no relevance.
Lack of Conversion Optimisation
The user flow and the CRO (Conversion Rate Optimisation) strategy in landing pages were poor, and hence, underperforming CTAs.
No Unified Content Strategy
There was no consistency between blog, social content, search trends, and high-intent user behaviour.
Our Digital Marketing Solutions
Search Engine Optimization (SEO)
Performed a complete technical audit and carried out a keyword-based optimization on the main pages. Enhanced page loading time, Mobile friendliness, Internal linking, and schema implementation to give rich snippet results.
Pay-Per-Click (PPC) Advertising Overhaul
Organized Google Ads and LinkedIn Ads into highly themed ad groups in addition to targeting the audience. Added a negative keywords filter, A/B tests on advertisements, and tracking of conversions through Google Manager.
Landing Page & CRO Improvements
Re-designed their highly trafficked pages with clear value propositions, reduced load time, social proofs, and heatmapping-based CTA changes.
Content & Social Media Strategy
Created a 90-day content plan based on better keywords and frequently asked questions (FAQs). Redesigned long-form blogs in the form of infographics and carousel posts on LinkedIn.
Tech Stack
Analytics : Google Analytics 4, Google Tag Manager, Data Studio
SEO Tools : Ahrefs, Screaming Frog, Semrush
Advertising Platforms : Google Ads, LinkedIn Ads
Content Tools : SurferSEO, Grammarly, Canva
CRM Integration : HubSpot for lead capture and funnel tracking
Business Impact
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