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Art Auction House Elevates Bidding Experience with Full Stack Development

  • New York City
  • Fine Art & Auction
  • 16 weeks
  • B2C
  • React, Node.js, PostgreSQL, Docker, Kubernetes, AWS, Stripe

Project Brief

In order to improve user experience, attract a wider audience, and offer real-time auction involvement to a worldwide audience, a prominent art auction company set out to modernise its online bidding platform with full stack development.

Client Background

a century-old auction house with a stellar reputation for its well-curated collections and celebrity sales. Their current online platform was out of date, did not have any interactive elements, and did not have the thrill of live auctions.

Key Challenges:

Participation in online auctions was impeded by the sluggish, cumbersome, and functionally constrained old infrastructure.
The absence of live streaming and real-time bidding hindered remote bidders' ability to participate successfully and experience the ambiance of the auction.
During significant auctions, the current system found it difficult to manage huge traffic quantities, which resulted in performance problems and possible income loss.
The data of the auction business was dispersed throughout several platforms, which made it challenging to understand the behaviour of the customers and the trends in bidding.
A sizable fraction of prospective bidders who favoured utilising smartphones or tablets were disqualified due to the absence of mobile responsiveness.
The auction company required a strong, expandable, and safe platform to safeguard confidential financial information and guarantee adherence to industry rules.

Solution:

1. Discovery and Planning

We thoroughly investigated the auction industry by going to live events, speaking with important players, and researching rival platforms. A thorough technical definition that described the platform's architecture, user flows, and feature set was influenced by this in-depth knowledge. To guarantee a smooth connection with the auction house's current systems, we worked closely with their IT staff.

2. Development

To produce a dynamic, interactive online platform, our full stack development team made use of state-of-the-art technology. Because of its scalability and flexibility, we used a microservices architecture, which has allowed us to swiftly and effectively roll out new features. We employed PostgreSQL for reliable data management, Node.js for an efficient backend, and React for a responsive front end. GraphQL made data fetching more efficient, and Docker and Kubernetes made AWS deployment and scaling easier.

3. Implementation

We launched the platform in phases, with a beta version available to a small group of users. This gave us the opportunity to get input and improve the platform before making it available to a larger audience. To guarantee a flawless experience for each and every bidder, we carried out extensive user testing and performance monitoring. We also gave the employees of the auction house thorough instruction on how to utilise the new platform.

Tools & Technology Used

Node.js

Backend

Stripe

Payment Gateway

AWS Logo

AWS

Cloud Services

React

Frontend

PostgreSQL

Database

Features:

Real-Time Bidding

From anywhere in the world, bidders may take part in live auctions and enjoy the thrill and rivalry of an actual auction house.

Live Streaming

Remote bidders may see the artwork up close and follow the auctioneer's calls with the help of high-quality video broadcasts of the auctions.

Personalized Dashboard

In addition to managing their watchlist and bidding history, users may also receive suggestions according to their preferences.

Secure Payment Processing

Credit card and bank transfer payments are safe and easy to complete thanks to the platform's integration with Stripe.

Mobile Responsive Design

Bidders can use their tablets or smartphones to participate in the auction as the site is optimised for all devices.

Values Delivered:

Participation in online auctions increased as a result of the interactive platform's increased viewership.
It was simple for bidders to engage in and win auctions because to the user-friendly design and real-time bidding capabilities.
During significant auctions, the site managed large levels of visitors without experiencing any performance problems.
By gaining significant insights on client behaviour and bidding patterns, the auction house was able to improve its marketing tactics.
The cutting-edge, sophisticated platform drew in a new wave of collectors and complemented the esteemed reputation of the auction house.
"We weren't prepared for how great the new platform is. Our online bidding experience has been completely changed, and it has also enabled us to reach a larger audience and break sales records."

Sarah Mitchell

CEO

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