- North America
- Retail
- 2 Weeks
- B2C
- Salesforce, Power BI, Azure
Project Brief
The case required offering strategic management advice to transform the business model of a top French store to increase its productivity and achieve significant growth.
Client Background
The client is a North American mass merchandiser that focuses on multimedia goods. The firm has many outlets throughout the continent and is also active on the internet where it sells to millions of customers every year.
Key Challenges:
Solution:
1. Discovery and Planning
The research process started with the assessment of the client’s current activities and its competitive environment. This entailed; Interviews with key stakeholders, analysis of competitors and an audit of the existing digital touch points to establish the strengths, weakness, opportunities and threats.
2. Development
An extensive plan was to be created, which included digitalization of the company, engaging customers, and enhancing operations. Key components included: All the digital channels were synchronized to ensure that there is a smooth continuity of the online and offline customer experience. This included the development of a single e-business system and improved e-marketing through the sales force application.
3. Implementation
Launched a customer relationship management approach that involved the use of Power BI to assess the customers and launch the right marketing campaign. This enhanced the satisfaction levels and loyalty of the customers. Optimised supply chain management and implemented big data for inventory management through Azure. This reduced the operational costs and made the products more available in the market. The last phase was the implementation phase where the new strategies were to be introduced with the help of the client’s teams. As for the new processes and technologies, we provided workshops and training sessions to make all the stakeholders aware of them.
Tools & Technology Used
Salesforce
CRM
Power BI
Data Analytics
Azure
Cloud Services
Features:
Integrated Digital Platform
A unified digital platform was developed to provide a seamless shopping experience across all channels. This integration allowed for better inventory management and customer data analytics.
Operational Optimization
Enhanced supply chain management practices were implemented, leveraging Azure's cloud capabilities for real-time data processing and inventory tracking. This resulted in faster response times and reduced stockouts.
Integrated Digital Platform
A unified digital platform was developed to provide a seamless shopping experience across all channels. This integration allowed for better inventory management and customer data analytics.
Operational Optimization
Enhanced supply chain management practices were implemented, leveraging Azure's cloud capabilities for real-time data processing and inventory tracking. This resulted in faster response times and reduced stockouts.