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E-commerce Giant Reduces Cart Abandonment with Comprehensive Quality Assurance Services

  • Seattle
  • E-commerce
  • 8 weeks
  • B2C
  • Selenium, Appium, JMeter, Cypress, BrowserStack, TestRail

Project Brief

A well-known e-commerce company aimed to improve its user experience, reduce cart abandonment rates, and give customers with a seamless purchasing experience. They need a comprehensive quality assurance service to thoroughly test the website and mobile applications on a wide range of devices and platforms.

Client Background

The firm, a prominent participant in the online retail market, provided a diverse selection of items across numerous categories. Their platform was sophisticated, with several features and integrations, making it susceptible to bugs and performance concerns that might degrade the client experience.

Key Challenges:

The platform has to work seamlessly on a variety of web browsers, operating systems, and mobile devices.
At peak traffic periods, the website and applications suffered from performance issues, resulting in cart abandonments.
The checkout procedure was complicated and inconvenient, resulting in significant desertion rates.
Protecting important client information and preventing any security breaches.
Verifying that new features and changes did not cause unexpected consequences or regressions in current functionality.

Solution:

1. Discovery and Planning

We collaborated alongside the e-commerce company's development and product teams to get a thorough grasp of its platform architecture, user flows, and business objectives. We did a thorough assessment of their current testing procedures and highlighted opportunities for improvement. We then created a thorough test strategy that defined the range of testing, test scenarios, and success criteria.

2. Development

Our experienced QA engineers devised a complex testing method that encompassed functional, performance, security, accessibility, and compatibility tests. We utilised Selenium and Cypress for web application testing, Appium for mobile app testing, and JMeter for load testing the applications. We also utilised BrowserStack to test on various browser and device configurations.

3. Implementation

We collaborated extensively with the development team, offering immediate input on faults and issues encountered during testing. We used a continuous testing strategy, incorporating testing into the development process, to guarantee that quality was incorporated into the product from the beginning.

Tools & Technology Used

Selenium

Test Automation

Cypress

Test Automation

JMeter

Performance Testing

BrowserStack

Cross-Browser Testing

TestRail

Test Management

Features:

Functional Testing

All website and app features and capabilities were verified to work properly across several browsers and devices.

Performance Testing

We tested the platform's performance under a variety of load scenarios, finding and fixing bottlenecks to provide a seamless user experience.

Security Testing

Identified and assisted in the remediation of potential security vulnerabilities, therefore protecting consumer data and maintaining industry standard compliance.

Usability Testing

Evaluated the platform's user interface and highlighted opportunities for enhancement to improve the customer experience.

Compatibility Testing

Ensured consistent performance and functionality across a diverse set of devices, operating systems, and browsers.

Values Delivered:

A smooth and optimised checkout procedure resulted in a considerable drop in cart abandonment rates
User-friendly interfaces and easy navigation improved the entire buying experience.
Performance optimisations guaranteed quick page loads and seamless interactions.
Addressing security issues safeguarded client data and increased trust in the platform.
The combination of better user experience, performance, and security resulted in more sales.

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