Client Overview
One of the local lifestyle and apparel retail chains was struggling to switch its business model from a third-party marketplace platform to an e-commerce system where it owns 100% of the customer data, the pricing efficiency, and the control of the customer experience. They struggled with getting brand loyalty, using personalized campaigns, and maintaining an end-to-end fulfilment process due to their prior use of external marketplaces.
By creating a tailored e-commerce platform with smooth integrations and performance-attributable design, the customer also managed to: Accelerate page load speed, streamline inventory processes, and achieve an entirely user-controlled customer path. After three months of the brand launch, the conversion rates grew 3 times, the cart abandonment decreased by 40%, and the platform uptime was 99.9%.
About the Company
Key Challenges
Limited Customization on Marketplace Platforms
The ability to list products, check out, and make upsells was limited to third-party marketplace tools.
No Control Over Fulfilment and Returns
External logistics problems that were delayed and inaccurate resulted in a lack of customer satisfaction and increasing support costs.
Low Conversion Rates & High Cart Abandonment
The personalization was minimal, the speed on the site was slow and the checkout procedures were not easy, leading to drop-offs.
Disconnected Inventory and Sales Systems
Retail and online selling were done by different systems, which resulted in regular stock imbalances and overselling.
Our Solutions
Custom Platform Built on Headless Architecture
Fast page loads, highly customizable UI/UX, and extensibility by means of API endpoints were provided by a decoupled front-end on React and a scalable back-end based on Node.js.
Integrated Order & Inventory Management
A custom inventory service and third-party ERP connectors allowed synchronising POS, online store, and warehouse inventory in real time.
One-Page Checkout with Smart Cart Recovery
A single-page, frictionless, smooth checkout flow was designed with address auto-complete, integrated shipping calculators, and re-engagement saved-cart flows.
Modular Promotion Engine
Designed a rule-based system of discounting, which made it possible to make flash sales, tiered offers, bundles, and location-specific offers, which could be done via the admin panel.
Tech Stack
Frontend : React.js, Next.js
Backend : Node.js, Express
Database : PostgreSQL, Redis
Platform : Headless CMS, Custom Admin Panel
Integrations : Razorpay, Shiprocket, Zoho Inventory, Mailchimp
DevOps : Docker, AWS ECS, CloudFront CDN
Business Impact
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