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Investment Company Skyrockets User Engagement with FinTech Software Development

  • San Francisco
  • FinTech
  • 28 weeks
  • B2C
  • Python, Django, React, PostgreSQL, AWS, Stripe

Project Brief

An innovative FinTech startup aimed to disrupt the status quo of traditional financial advising by democratising investing through the provision of an approachable platform with FinTech software development.

Client Background

The startup FinTech company aimed to disrupt the status quo of traditional financial advising through the provision of personalised portfolio management and personalised investment advice.

Key Challenges:

Creating and putting into practice complex AI algorithms to evaluate risk tolerance, analyse market data, and provide tailored investing recommendations.
Ensuring that sensitive financial data is protected to the highest standard and adhering to stringent regulatory regulations.
Constructing a platform with the capacity to support a sizable and expanding user population while preserving peak functionality and responsiveness.
Developing a user-friendly and captivating interface that will lead consumers through the investing process and offer precise, useful information.
Integrating with different data sources and financial organisations to obtain precise and current information on investments and market movements.
Navigating the murky waters of financial rules to make sure the platform complied with all applicable laws.

Solution:

1. Discovery and Planning

We started a thorough process of exploration, fully immersing ourselves in the subtleties of financial legislation, investment methods, and consumer expectations. The creators of the startup and financial specialists worked closely with us to specify the essential features and capabilities of the robo-advisor platform. An extensive project plan was created, including the creation of the AI model, the technological architecture, and the user interface design.

2. Development

The Django REST Framework and Python were utilised by our skilled FinTech software development team to create a safe and expandable platform backend. A contemporary, adaptable, and user-friendly frontend was made with React. To provide smooth interactions with customers' bank and investment accounts, we implemented the Plaid API. Stripe was used to handle payments in a secure manner.

3. Implementation

In order to launch the platform and guarantee a seamless user onboarding process, we collaborated closely with the startup's staff. This required collecting user input, subjecting the AI algorithms to rigorous testing, and continuously improving them. Apart from that, we helped the business create marketing and instructional materials to advertise the platform and inform consumers about robo-advisors.

Tools & Technology Used

Python

Programming Language

Django

Backend

React

Frontend

AWS Logo

AWS

Cloud Services

PostgreSQL

Database

Features:

Personalized Investment Recommendations

The AI-powered robo-advisor determines each user's unique risk tolerance and financial objectives before recommending a balanced mix of mutual funds and ETFs.

Automated Portfolio Management

In order to maintain the best asset allocation and reduce risk, the platform automatically evaluates and rebalances portfolios, guaranteeing consistency with the user's investment goals.

Real-Time Performance Tracking

Through interactive dashboards and visualisations, users can effortlessly monitor their portfolio performance, including returns, asset allocation, and historical data.

Goal Setting and Tracking

The platform allows users to set and track financial goals, such as retirement savings or college funds, providing personalized projections and progress updates.

Educational Resources

The platform offers educational resources, including articles, videos, and webinars, to help users understand investment concepts and make informed decisions.

Values Delivered:

A considerable number of new users were drawn to the site by its personalised suggestions and easy-to-use layout, which helped the startup's client base grow.
The platform encouraged high levels of user involvement with its interactive features, real-time data, and instructional opportunities.
The website made investment more accessible and inexpensive for a larger audience, democratising the practice.
By assisting users in comprehending difficult financial concepts, the training materials gave them the confidence to make wise investment choices.
The startup's financial success was partly attributed to the recurring revenue provided by their subscription-based strategy.

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