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Media Streaming with a Custom Application Development for Entertainment Company

  • Los Angeles
  • Media and Entertainment
  • 7 Weeks
  • B2C
  • .NET, React, Azure, MongoDB, Jenkins

Project Brief

The application development project aimed to create a unique media streaming platform that would improve content delivery, user engagement, and the overall viewing experience for a large entertainment corporation.

Client Background

The client is an established media organisation with a diverse portfolio of television series, films, and live events. They required a reliable streaming solution to provide consistent access to their content across different platforms.

Key Challenges:

Providing high-quality video streaming without buffering, even during peak periods, necessitated a strong and scalable backend.
Integration with current content management systems simplifies media asset uploading and administration.
Making personalised content recommendations to boost user engagement and watching time.
Using sophisticated analytics to track user behaviour and content performance to make data-driven decisions.
Ensured that the application was available from a variety of devices and platforms, including smart TVs, mobile phones, and desktop computers.
High user traffic during peak hours requires a scalable and dependable backend infrastructure.

Solution:

1. Discovery and Planning

Our team carried out extensive market research and competitive analysis to find essential features and functions that would distinguish the client's streaming service. Meetings with stakeholders helped to shape the project's scope and requirements.

2. Development

The application was built with.NET for backend services and React for the frontend interface, resulting in a responsive and straightforward user experience. Azure was chosen for its scalable cloud architecture, while MongoDB was employed for effective content management. Jenkins managed continuous integration and deployment.

3. Implementation

The programme was released in stages, beginning with a trial phase to collect user input and make any required changes. The client's content management staff received detailed training and documentation to enable seamless post-launch operations.

Tools & Technology Used

.NET

Programming Language

React

Frontend

Azure

Cloud Services

MongoDB

Database

Jenkins

CI/CD

Features:

High-Quality Streaming

The application enables high-definition video streaming using adaptive bitrate technology, providing seamless playing even at changing internet connections.

Personalized Content Recommendations

Advanced algorithms analyse user behaviour and preferences to recommend appropriate content, which boosts engagement and watching duration.

Multi-Platform Accessibility

The application offers a uniform user experience across platforms and can be accessed on a variety of devices, including desktop computers, mobile phones, and smart TVs.

Advanced Analytics

By offering comprehensive insights into user behaviour, content performance, and engagement indicators, integrated analytics systems assist clients in making data-driven decisions.

Values Delivered:

High-quality streaming and personalized recommendations significantly enhanced viewer satisfaction
Personalized content and multi-platform access increased user engagement and viewing time
The scalable architecture ensured the application could handle high traffic volumes during peak times.
Streamlined content management and advanced analytics improved operational efficiency and decision-making.
"The bespoke streaming app has revolutionised the way we provide content. For our viewers, the personalised recommendations and high-quality streaming have changed the game. The commitment and experience of the development team were essential to this project's success."

Smith Cox

CTO

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