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Reduced Fraud by 95% with Cybersecurity & AI-Powered Fraud Detection for E-commerce Platforms

Client Overview

The platform was experiencing a serious security challenge since it was an expanding marketplace with several sellers. Since people were using fake accounts or abusing the payment system, the company’s brands suffered financially and lost their good reputation in the market.

The client turned to eInnosys to develop a cybersecurity system that would be easy for the company to expand and protect transactions with little disruption to users. The enhanced safety of the platform and enhanced customer trust were the results of our AI-assisted fraud and cybersecurity activities.

Reduced Fraud by 95% with Cybersecurity & AI-Powered Fraud Detection for E-commerce Platforms

About the Company

The company’s online marketplace includes many different types of products, such as fashion, electronics, and things for the home. Due to thousands of daily transactions, the platform needed to have a real-time system that could stop fraud and still allow the site to grow in traffic and use.

Challenges

Surge in Fraudulent Transactions

The system was experiencing significant problems from fake profiles, the theft of credit card information and fraudulent refund requests that destroyed relationships with vendors and cost a lot of money.

Account Takeovers

By stealing login information from earlier hacks, hackers managed to place fraudulent purchases on real user accounts.

Vulnerable Payment Gateways

Since there was not enough security protection at checkout, attackers were able to pass through basic controls and commit fraud and unapproved transactions.

High False Positive Rates

Because the previous methods wrongly suspected genuine users, customers were putting their purchases on hold or cancelling them, which led to them becoming frustrated.

Our Cybersecurity Solutions

AI-Based Fraud Detection Engine

We used machine learning to identify and prevent risky actions by looking at old transactions, unique device features, locations, and IP reputation. It keeps improving as new security threats emerge.

Behavioral Biometrics

We used behavioural features like typing patterns, movement of the cursor and session time to identify and separate real people from bots or bad actors. Such signs made it nearly impossible for anybody else to mimic the sender.

Secure Checkout Integration

To ensure payment data is secure, we used multi-factor authentication and also introduced tokenized methods for making payments. As a result, making purchases online became safer without changing the user’s experience.

Real-Time Alerts & Response Dashboard

Our admin system displayed live fraud alerts, detailed guidance on handling cases and heatmaps highlighting unusual activity, giving the client full visibility over the platform and information on risks.

Tech Stack

AI & ML Tools : Scikit-learn, XGBoost, Keras

Payment Security : Stripe Radar, Razorpay Secure, PCI DSS Compliance

User Behavior Monitoring : Sift, Arkose Labs

Backend : Node.js, MongoDB, AWS Lambda

Dashboards & Monitoring : Grafana, Kibana

Business Impact

95% Reduction in Fraudulent Transactions

Quick detection and a thoughtful system blocked problematic transactions from occurring, saving millions from being lost.

60% Lower Chargeback Rates

More secure checks and alert detection greatly reduced the number of payment disputes and chargebacks.

50% Faster Checkout

Reducing complexities and making the system secure helped improve the rate at which people converted.

Boost in User Confidence & Retention

Better security measures and a better customer journey made clients very happy, which led to more sales and returning buyers.

Download the case study here!

You’re one step away from building great software. This case study will help you learn more about how Einnosystech helps successful companies extend their tech teams.

Want to talk more? Get in touch today!

Email us sales@einnosystech.com or give us a call at +91 8160248065

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