- United Kingdom
- Fashion
- 4 Weeks
- B2C
- Python, React, AWS, Power BI
Project Brief
The project required offering strategy consulting services to improve customer satisfaction and increase revenues for a global fashion company using software development solutions.
Client Background
The client is a popular fashion house that has outlets in various countries and sells clothes and accessories for both sexes as well as kids. However, the brand had issues with automating the client experience and improving their online presence.
Key Challenges:
Solution:
1. Discovery and Planning
Therefore, our specialized strategy consulting division undertook a detailed assessment of the client’s current business model and market standing. This phase involved interviews with the stakeholders, analysis of the competitors, and assessment of the available digital resources.
2. Development
To support this concept, we developed a comprehensive software development plan that would enable the integration of all the digital platforms so that the customers’ experience in both the online and offline environment is harmonized. To be more precise, Python was chosen for its versatility and scalability, React as a front-end tool, and AWS as cloud services. Introduced data analysis and management through Power BI to develop customer’s profiles according to their browsing history, purchase frequency, and social media activity. This meant that the customers could be marketed to specifically and products could be recommended to them, which would improve customer satisfaction.
3. Implementation
Optimized the supply chain activities and implemented sophisticated tools for inventory control. This helped in ensuring adequate stock was available and also cut down on operational expenses. The implementation phase was characterized by working with the client’s teams to ensure the effective implementation of the new strategies. Seminars and presentations were also performed to educate all the stakeholders on the changes in the processes and technologies being implemented.
Tools & Technology Used
Python
Programming Language
React
Programming language
Power BI
Data Analytics
AWS
Cloud Service
Features:
Unified Digital Platform
A unified digital platform was developed, integrating all customer touchpoints. This allowed for seamless transitions between online and offline channels, enhancing the overall shopping experience.
Personalized Marketing
Advanced analytics tools were used to create highly personalized marketing campaigns. Customers received tailored promotions and recommendations based on their unique preferences and behaviors.
Enhanced Inventory Management
Leveraged AWS cloud capabilities for real-time data processing and inventory tracking. This improved product availability and reduced stockouts, enhancing customer satisfaction.
Unified Digital Platform
A unified digital platform was developed, integrating all customer touchpoints. This allowed for seamless transitions between online and offline channels, enhancing the overall shopping experience.
Personalized Marketing
Advanced analytics tools were used to create highly personalized marketing campaigns. Customers received tailored promotions and recommendations based on their unique preferences and behaviors.
Enhanced Inventory Management
Leveraged AWS cloud capabilities for real-time data processing and inventory tracking. This improved product availability and reduced stockouts, enhancing customer satisfaction.